Cengage Advantage Books: This is PR: The Realities of Public Relations

Cengage Advantage Books: This is PR: The Realities of Public Relations

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Author
Publisher Cengage Learning
Release Date
ISBN 1133710077
Pages 386 pages
Rating 4/5 (73 users)

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